World’s Best Cat Litter® Donates One Million Pounds Of Litter With Help From Cat Lovers Across The Country
Muscatine, Iowa, Dec. 18, 2020 — World’s Best Cat Litter® is sending a million thanks to cat lovers all across the country after reaching its goal of donating one million pounds of naturally safe litter to shelters in need.
The #1 natural cat litter brand recently celebrated the one million pound milestone with a large donation of its super-absorbent corn litter to the Arizona Humane Society, which was one of 20 shelter partners enrolled in the program.
« We so appreciate this partnership, » said Dr. Steven Hansen, President and CEO of the Arizona Humane Society. « Last year, we adopted out more than 5,000 cats and kittens, so litter donations like these go a long way in helping us fulfill our mission of helping the most vulnerable animals and enriching the lives of pets and people. »
The milestone is the realization of a one million pound goal set for the brand’s GiveLitter® #GIVEACRAP campaign. This fun and interactive initiative made it easy and free for people to show their cat love to donate much-needed litter to shelters across the United States.
The groundbreaking social media campaign saw cat lovers, shelters, and even one well known cat-loving celebrity, share support on social media by posting the hashtag #giveacrap in exchange for donations of the brand’s naturally safe corn litter.
Supporters also helped donate litter by going online and wrapping a photo of themselves (and their cats) in a custom #GIVEACRAP photo frame and sharing it on social media.
« Our company believes that pets make us better people and this milestone shows what happens when we work together, » said Jean Broders, Senior Brand Manager, Kent Pet Group. « We’re the #1 selling natural litter brand, but this is what it really means to be at our best…it’s about supporting our fans and shelter partners. »
To celebrate the achievement, the team from World’s Best Cat Litter® held a ZOOM party with members of the Arizona Humane Society and released a special tribute video to fans featuring ONE MILLION cats — some of which were submitted by actual fans.
And in an effort to keep awareness on the initiative before announcing its next GiveLitter® goal in the spring of 2021, the cat litter brand is asking for cat lovers to help them build the biggest list of cat love ever — One Million Reasons to #GIVEACRAP about cats. Submit yours here.